Brand Design / Brand Identity


Stella (star)
Estela is a female given name of Latin origin meaning «morning star»

ESTELA, in Spanish can also mean:
Signal or trace left by a thing or an event.

We wanted to merge the idea of the star and the «leave a mark» idea, in connection to the arts, sketches, drafts.

Let’s face it: The obvious choice would had been to connect the brand to the idea of «wine marks on the table cloth». After all, ESTELA is a wine bar.

Instead, we want to connect the brand to the arts world. Clean with a twist. Classic Hollywood meets contemporary COOL. ESTELA Inspired in women such as: Stella Stevens / Judy Garland / Audrey Hepburn.

All beautiful and glamorous but real, accesible.